Thursday, October 31, 2019

Case Study Example | Topics and Well Written Essays - 1000 words - 6

Case Study Example As a manager you should clearly identify your target clientele. This can range from student to members of the public that frequently visit this enterprise. You should also have a good market for hardcore pool players who like to play the game on a frequent basis. This is one of the most important questions that you should consider when you want to have a competitive edge over the other competitors who offer the same kind of service. The pool hall needs a relatively large space. You will have to acquire space that will contain all the pool tables and space for other services that will be offered within the premises. This may include service station for offering foods and drinks, seat where spectators can sit and watch other people playing. This can increase on the revenues that will be obtained in addition to the sales from the pool table games. If Todd wants to increase his revenue at the pool bar, he must have a viable business plan which is able maximize on the sales at any particular time. He should be able to project the number of people who come to lounge at his pool bar and see this as an opportunity for making more sales. He should be able to make more sales when the students are in school than when they have closed. However, you can also make sales when the general public also visits the pool hall. You can be able to use the lower pool table rental to attract the general public. The lower pool table rental will bring a larger number of people which in turn, increases sales in drinks and food that is sold within the premises (Needham 49). Nonetheless, the prices should not be too low as this may reduce the amount of revenue that will be generated. The overall design of the service counter, furniture where student can sit, the arrangement of the pool table is very important. It is important for the layout of the pool hall to be arranged in a systematic manner so that the the pool players and other people to have free

Tuesday, October 29, 2019

Reading response Assignment Example | Topics and Well Written Essays - 250 words - 13

Reading response - Assignment Example The pictures tell without words the journey he went through in his administration as the president. Per se, the images support the viewpoint that the history will look back and determine what could have been done better. The images also tend to describe certain mistakes that were made in a better and accepted manner than words. For example, the image where the words ‘mission accomplished’ did not convey the actual message that was intended. Consequently, it depicts the mistakes done during his leadership but offers a room for correction in the future (Ammon, Bette & Gale 50). Most of the images and photographs serve a greater purpose creating an identity of who we are and always reminding us of what we are supposed to be. The images also depict how we are perceived (Ammon, Bette & Gale 51). The images indicate that president bush had his way of doing things. President Bush always did what he thought was right and honorable. In conclusion, the images show that everyone is entitled to have or express his or her opinion in the United

Sunday, October 27, 2019

Project Design for IPMS

Project Design for IPMS   1. Scope Statement. In order to develop an effective project for IPMS within 12 weeks with limited costs using limited resources provided by Whitireia using IPMS to monitor and handle software companys projects, roles, employee information, skill level and timetables for its client and third party 1.1 Functional requirement: 1. To everybody can use the IPMS well, they must can create at least four kind of roles in the system, one is the administrator, who can maintain the system; the second is normal employee who can login to update details, the third is project manager, the fourth is project team member. Each employee has only one unique employee ID. 2. IPMS must can add, update and search the project, and the project manager can assign each task to available employee. And the project manager can add, delete, update and search employees. 3. The employee must have a job code, job title and other details such as the date to commence, hourly rate etc. 4. IPMS can let project manager add new job titles and details. And add new client. 5. The system must be able to show who responsible to each different tasks 6. The program manager and the team member must can be print the report, and they must be able to fill daily record and time sheet. 8. The clients must be able to check the projects time sheet. 9. The team member must be able to show the test result, and fix them. 10. The project must be show the project details. 1.2 Non-Functional Requirement (Optional Req) User may or could 1. IPMS should add more skill levels, or delete. 2. E.g.: DB storage 3. Upgrades/ Maintenance 4. Reliability 5. Scalability 1.3 Technical Requirements Software: OS-Windows 10, Visual Studio 2015, SQL Server 2014, Visio 2016, Word 2016, Excel2016, Languages: C#. Hardware: CPU, Ram, Disk, Mainboard, MainBox 2. Case diagram. 3. IPMSs design class details 4. Ten Questions. 4.1 Interface and Inherited. Interface: The interface is a special abstract class; it cannot be instantiated, the same as abstract class (because it contains abstract members, and abstract members do not contain method body). When you want to declare the interface, C# required you to use the Interface keyword, the same as class. There is no fields in the interface, so it is not possible to define explicit attributes in the interface. If you want to inherited interfaces, you must implement all the abstract members of the interface. And in inheritance class, no need to use the override keyword in interface members realization. And you must keep the same sign to achieve the interface. The different between abstract class and interface are: you can find the parent class when you use the abstract class, and hope the parent class inherited to some subclass members. If you use interface, it is a purely to achieve the norms of the class. In this project, it can use the interface in print, like print the invoice, just getInvoice(), then use print interface, or getReport(), then use print interface. That mean it can print everything. Just print. Inherited: Inheritance allows us to define another class based on a class, which makes it easier to create and maintain an application. It also conducive to reuse code and save development time. When creating a class, the programmer does not need to completely rewrite the new data members and member functions, only need to design a new class, inherited the existing members of the class can be. This existing class is called the base class, and this new class is called the derived class. C# only supports single inheritance, that means a category can only inherit from a parent class. But we can use interfaces to implement multiple inheritance. In this system, the project manager can look as the employees subclass, and inherited all the attribution from the employees. 4.2 Polymorphism Polymorphism means that the sender of a stimulus does not need to know the receiving instances class. The receiving instance can be login to an arbitrary class. Object-Oriented Software Engineering: A Use Case Driven Approach page 55. In polymorphism, sender doesnt explain the meaning of a message or event or stimulus, it is explained by the recipient (the object that received the message). So, in the runtime if the recipient is changed to different object or instance, the system will change the behavior. In this system, if we need to calculate each employees wage, different kind of employee has different salary, but they all need to calculate wage, Here the procedure (calculate wage) is same, but each employee has different result way to do it, it depends on the Runtime(). Iemployee list[]= getAll employee(); For(i=0; list.length, i++) { list[i].calculatewage(); } 4.3 Event Handlers and Delegate. Delegate has the type-safe, secure managed feature to ensure that the delegate points to the existing function (method), if the delegate has not stored any way to call, the CLR will throw an exception. More precisely: Delegate is a special type of C #, used to define the method / function of the signature, delegate entity (instance) can store one or more method with signature. It need 4 steps to declare a delegate: declare, create, point and invoke. To declare an event within a class, you must first declare the delegate type for the event. delegate After the class declares an event, the event can be processed as if it were processing the field of the delegate type indicated. If no client will be entrusted with the event, the field will be empty; Otherwise the field references the delegate that should be called when the event is called. Therefore, when the event is called, it is usually checked whether it is empty, and then call the event. From the context of declaring events, the event is like a field, but access to that field is very restricted. Only can do the following: Write a new delegate on this field. Removes a delegate from a field (possibly a compound field). Use the + = and = operators to do this. To start receiving an event call, first creates a delegate of the event type in the client coding, which should be referenced from the event call. Then it uses + = to write the delegate to any other delegate that the event may connect to. When the client coding completes the receive event call, it will use the operator = to remove its delegate from the event. There are three handlers in my design for the IPMS. They are login handler, print invoice handler, print report handler, and fix handler. public class ProjectmanagerAA { public static void PintReport() {   Ãƒâ€šÃ‚   //Print the project report! à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ } public static void PintInvoice() {   Ãƒâ€šÃ‚   //Print the Invoice of the project à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. } } class Teammember {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   public delegate void PintReportEventHandler();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   public static void Main(string[] args)   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   PintReportEventHandler printDelegate = new PintReportEventHandler(ProjectmanagerAA.PintReport);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   printDelegate += ProjectmanagerAA.PintInvoice;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   printDelegate();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Console.ReadKey();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   } } 4.4 Controller class The controller class happened in MVC software architecture model, and MVC is one of the architectural pattern. That means the IPMS system is divided into three core parts: Model, View, Controller. View is provided to the users user interface, is the program shell. Model is the core of the data layer, that is, the program needs to operate the data or information. Controller is responsible for the user from the view layer input instructions, select the data layer in the data, and then its corresponding operation, produce in the result. From the design class, I added many methods and events in the controller, if changed some code out of the controller, there is no effect to the controller. It can protect the algorithm in the controller. Then I can reuse the code easily. The controller can increase maintenance, scalability, and flexibility of the program. It good for testing. The code hierarchy is clear. They are through subclasses to complete the operation. The details in controller: addEmployee() updateEmployee() delEmployee() searchEmployee() getEmployeeInfo() settingAndAssigning() addclient() addProject() updateProject() closeProject() getProject() searchProject() addTask() updateTask() delTask() getTask() searchTask() getInvoice() getReport() print() 4.5 Design Pattern(s) I chose the following design patterns when I design it, but it very difficult for me to draw all of them in the design class, I will try to used them all in the system. 1) Template Method: Define the skeleton of an algorithm in operation, and delay some steps into subclasses. Template Method makes it possible for subclasses to redefine some of the specific steps of the algorithm without changing the structure of an algorithm. - design pattern GOF. If we need to simply read the Employee database records and display the table. For database operations, we know that no matter which table to read, it should generally go through the following steps: 1. Connect to the database (Connect) 2. Execute the query command (Select) 3. Display data 4. Disconnect the database connection (Disconnect) These steps are fixed, but the query for each specific data table is not the same. Obviously, this requires an abstract role that gives top-level implementation. As shown below: public abstract class DataAccessObject {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   protected string connectionString;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   protected DataSet dataSet;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   protected virtual void Connect()   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   connectionString =   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Server=.;User Id=sa;Password=;Database=Northwind;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   }   Ãƒâ€šÃ‚   protected abstract void Select();   Ãƒâ€šÃ‚   protected abstract void Display();   Ãƒâ€šÃ‚   protected virtual void Disconnect()   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   connectionString = ;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   }   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   // The Template Method   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   public void Run()   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Connect();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Select();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Display();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Disconnect();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   } } Obviously in this framework DataAccessObject gives a fixed outline, the method Run() is the template method, Template Method model also hence the name. And for the Select() and Display() these two abstract methods are left to the specific sub-class to achieve. 2) Command Pattern: The Command pattern encapsulates the command, separating the responsibility of the commander and the responsibility of the commander. We know that a class is a set of operations and the corresponding set of variables. 3) Observer Pattern: it can be used in the task class, once a task completed, via observer pattern to notify the project manager and project team and showing the team member is available, then project manager can give the member a new task. 4) Chain of Responsibility Pattern: let multiple objects have the opportunity to handle the request, thereby avoiding the coupling between the sender and the receiver of the request. Connect these objects into a chain, and pass the request along the chain, until there is an object to deal with it so far. This happened when the project manager assign the tasks to the project member. 5) Strategy Pattern: Define a system of algorithms that encapsulate them one by one and make them replace each other. This mode allows the algorithm to change independently of the customer who uses it. design pattern GOF. It used in our controller class, we protect all the algorithm in the controller, and we give it an interface to access. 6) State Pattern: We have to have the state pattern, Objects have different states and tend to exercise different behaviors. We have many status need to record in this system, employees status, project status, task status etc. and the handler is a typical state pattern. 7) Singleton Pattern used in Invoice, each project has only one Invoice. 8) Prototype Pattern used to isolate the coupling between the user of the class object and the specific type (variable class) which also requires this some variable classes have stable interfaces. It is used in the system, like the controller. 9) Facade Pattern: In the software development system, the use of Facade Pattern simplifies the simplification of the interaction between the client and the subsystem. Decoupling the dependencies between the internal subsystems of the complex system and the client program. In this system, it can be used in project manager, the project manager need to deal with lots of works for the project team and the project. 10) Proxy Pattern is used here like the interface class. 4.6 Database ADO.NET ADO.NET has three database client namespaces: one for SQL Server, another for Open Database Connectivity (ODBC) data sources and a third for any database exposed through OLE DB. Data-sharing consumer applications can use ADO.NET to connect to data sources and retrieve, manipulate, and update data. Connect database code:            Ãƒâ€šÃ‚  Ãƒâ€šÃ‚     Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   connectionString=Data Source=.SQLEXPRESS;AttachDbFilename=|DataDirectory|Books.mdf;Integrated Security=True;Connect Timeout=30;User Instance=True   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   providerName=System.Data.SqlClient />    4.7 Some Ways to Generate Reports Create a report view, and create a report structure. And call the details (such as project code, client details, the project start date, end date, the project status, budgets, and employee assigned) from the database. And the report must be able to create each tasks detail report. We can use handler here. It should mention who can create the report directly and who can see the report. using System; Local Reports:   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   à £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬LocalReport report = new LocalReport();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   DataTable dtable1 = rdlcbiz.Get_tj_sqdlx_hd(tjr, tjs);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   DataTable dtable2 = rdlcbiz.Get_v_tj_tjdjb(tjr, tjs);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.ReportPath = Application.StartupPath + @/rcreport/Report.rdlc;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.EnableExternalImages = true;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   ReportParameter r1 = new ReportParameter(tjs, str_tjdw);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   ReportParameter r2 = new ReportParameter(barcode, str_path);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.DataSources.Clear();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.SetParameters(new ReportParameter[] { r1, r2 }); ReportDataSource(PEISDataSethd, dtable1))   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.DataSources.Add(new ReportDataSource(PEISDataSethd, dtable1));   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   report.DataSources.Add(new ReportDataSource(PEISDataSetjb, dtable2));   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   RdlcPrintNew rdlcprint = new RdlcPrintNew();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   rdlcprint.Run(report, Report Name, false, A4); The above code is when I click to print a report, call a method. Inside rdlcprint.Run (report, report name , false, A4); this method can be transferred to the hardware printer. The principle is: use LocalReport class to design the report, and store it on the local; then loaded in the parameters and data sources in the report to the specified report; call rdlcprint.Run (report, report name , False, A4); to achieve printing. CrystalReports: The CrystalReportViewer control allows you to view Crystal Reports in your application. The ReportSource property is used to set which report to view. After the property is set, the report is displayed in the viewer. The report source can be either the ReportDocument, the path to the report file, or the strongly typed report. In this system, we can create report from ADO.NET dataset using System; using System.Windows.Forms; using CrystalDecisions.CrystalReports.Engine; using CrystalDecisions.Shared; namespace WindowsApplication1 {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   public partial class Form1 : Form   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   public Form1()   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   InitializeComponent();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   }   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   private void button1_Click(object sender, EventArgs e)   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   ReportDocument cryRpt = new ReportDocument();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   cryRpt.Load(PUT CRYSTAL REPORT PATH HERECrystalReport1.rpt);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   TableLogOnInfos crtableLogoninfos = new TableLogOnInfos();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   TableLogOnInfo crtableLogoninfo = new TableLogOnInfo();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   ConnectionInfo crConnectionInfo = new ConnectionInfo();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Tables CrTables;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crConnectionInfo.ServerName = YOUR SERVERNAME;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crConnectionInfo.DatabaseName = DATABASE NAME;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crConnectionInfo.UserID = USERID;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crConnectionInfo.Password = PASSWORD;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   CrTables = cryRpt.Database.Tables;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   foreach (CrystalDecisions.CrystalReports.Engine.Table CrTable in CrTables)   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   {   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crtableLogoninfo = CrTable.LogOnInfo;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   crtableLogoninfo.ConnectionInfo = crConnectionInfo;   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   CrTable.ApplyLogOnInfo(crtableLogoninfo);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   }   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   cryRpt.Refresh();   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   cryRpt.PrintToPrinter(2, true, 1, 2);   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   }   Ãƒâ€šÃ‚   } } 4.8 Testing Classification of software testing According to the testing process (development stage), the software testing is divided into the following categories: Unit Testing: Its known as module testing, software design is the smallest unit testing the program module for the correctness of the test work. Integration Testing: its known as assembly test, according to the design requirements, assemble modules for testing, the main goal is to find the interface-related issues. Confirm testing: Verify that the function and performance of the software and other features are consistent with the users requirements. System testing: it is carried out after the integration test, the purpose is to fully run the system to verify whether the subsystems can work properly and complete the design requirements. Acceptance Testing: user-oriented, developers to participate in the test to the specifications for the model. The testing procedure as follows: 4.9 Additional Function This system has a lot of features, if it also can add HR to manage the staff and calculate the salary, it should be better; If we can set the completion date and time for this project, when you log in the system, the message window will show the countdown time for the project team member to remind them to obey the time well; Each task can be automatically assigned to the free project members, when a task is clicked at the end of the time, the system will automatically test it, find out the problem and solve it; After repaired the problem then click the button to notify all the relevant personnel of this task has been completed and so on. 4.10 For Growing Requirements Development principles: The design should be open when the design to adapt to change; Database design should be standardized; Design framework should also be standardized, standardized system and documents have significance significant for system upgrade and maintenance; To unify the development process when system planning. Development and change, information technology with each passing day, the internal and external environment of enterprises will be changed, which requires us to re-develop the time to focus on the scalability of the system to meet the changing needs of enterprises. And we should use the modular structure, object-oriented technology, middleware technology and other software reuse technology for the growing requirements.

Friday, October 25, 2019

Life :: essays research papers

Sitting on the white sandy beach of Kaanapali in Maui, Hawaii a young boy approached me begging for a dollar. Seeing that he really needed and wanted the money, I gave him without any thought. I actually gave the boy two dollars more than he asked. The boy looked at me and said, â€Å"Why did you give me more than I asked,† a question I was not prepared to answer. I told him to enjoy it because live is short. The boy looked me in the face and said to me, â€Å"Sir, what is life?† Very amazed by his question, I told him I didn’t really know. The boy smiled with me and ran off to play with his friends. But what is Life? Life is the greatest unknown; it is a mysterious, unpredictable cascade of unbelievably amazing, unpremeditated experiences. Life is a true abyss, the truth may be right before your eyes or yet the truth may be so far from your eyes that trusting your eyes may be of dyer consequence. Knowing the difference between the two adds another element of di fficulty not many can sincerely claim to have dealt with victoriously. Life is never what one would wish, as life feels no guilt, contorting ones hopes, aspirations and dreams to produce a never ending array of experiences. Life is never subject to control; rather it has a sense of irony, sometimes indescribably so. Life is a teacher, an understatement that can be dismissed by no one. I myself have been time and time again a pawn in the game of life. Life has taken away so much from many of us, but for good reasons, so as to allow us to realize that we were blessed to have had so much to lose. Life has though offered us much more than we will ever know. But the greatest lesson life has taught us may be confined here in these words. We are all unique, all of our lives are unparalleled, and we are a mirror image of no one. People find it amazing how quickly children can develop into teenagers and how seemingly regressed they are at the age of adulthood. Many of us have had various good and bad experiences in life and have had to make many choices that lif e has thrown at us, but I believe it is these decisions and choices that we make in life that make us who we are.

Thursday, October 24, 2019

Group Assignment †Breakfast cereal Essay

Executive Summary Experts worldwide agree that breakfast is the most important meal of the day. Breakfast cereal is the best way to kick of a healthy start to a day as it contains low-fat, nutrient-dense food with many essential vitamins and minerals. Not only is cereal healthy, it is usually a very reasonable price and extremely easy to put together on a day to day basis. Kellogg’s is one of the most successful Australian cereal brands on the market today with a diverse range of cereals. One of the most recent cereals to the Kellogg’s product line is â€Å"Smart Start Healthy Heart† (SSHH). SSHH focuses mainly on the idea of a consumers having healthy, well balanced and tasteful start to each morning. Although with an alarming level of sugars and other trans fats, it is quite hard to believe that this cereal is â€Å"smart for the heart†. This marketing plan will focus on developing a newly reconstructed look at the way SSHH is put together in order for the cereal to be a more healthy breakfast option. As well as modifying the cereal, the marketing plan will look to introduce an advertising campaign focusing on a target market of Adults (mainly parents) and children. Contents Introduction Kellogg Company was created by Dr. John Harvey Kellogg and Will Keith Kellogg, his younger brother and business partner. In the late 19th Century, they accidentally discovered a brand new breakfast cereal. They could not imagine that they had the potential to create a multi-national, huge global industry that would change the eating habits of people all over the whole World. In modern day, Kellogg’s consumers want a cereal that is healthy and convenient for their lifestyle. Kellogg Company then continued their exploration and development untill they produced a new product line call â€Å"Smart Start Healthy Heart† in 2006. Although Kellogg is one of a limited number of top â€Å"Breakfast Brand†, but it still far behind the rest in terms of healthful ingredients. Situation Analysis The situation analysis incorporates both the internal and external marketing environments for the new product line â€Å"Smart Start Healthy Heart†. A SWOT analysis can identify the strengths and weaknesses of internal, and the opportunities and threats of the external market. The market is focusing on the goals which are identifying and developing the best of product marketing strategies, lead and find out how to please the customers in a better way than other competition (Hill & Westbrook, 1997). Hess and Lucas (2004) stated that allocating resources between marketing research and manufacturing, which required us doing the right thing or doing the thing right. Therefore, as a manufacturer, we need to deeply understand our current situation. SWOT PEST A Pest analysis can layout the external environments of the product. Goals and Objectives Corporate Strategy Kellogg’s promise that they constantly provide their consumers with high quality nutritious foods that were enjoyable to eat. But it is one of the biggest companies which use a lot of artificial sweeteners and Tran’s fats in their product. This is not ideal for a cereal with the brand name â€Å"Smart Start Healthy Heart†. Objectives Because â€Å"Smart Start Healthy Heart† is not as popular as other brands on the product line, so this marketing plan is trying to rebuild the healthy image and increase the market share for the product line. Also the product’s ingredients do not embrace the brand name â€Å"Smart Start Healthy Heart†, which is also not healthy enough for the consumers, so the ingredients need to change as well. The purpose for this marketing plan is trying to make the product match to its name and build the words â€Å"Smart Start Healthy Heart† in the minds of the many Kellogg’s consumers. Target Markets(S) & Segmentation Target Market(s) For the purpose of this marketing plan we will define what Target Markets entail; it is a market segment that has been purposefully picked by a corporate(s), with the intention of focusing their marketing efforts and or a group of customers with similar needs and wants (Elliott, G. et al;2012). More importantly, for this plan, the breakfast cereal industry in Australia, particularly the Kellogg’s Nutrigain and Special K with its â€Å"Start Smart healthy heart† concept we have analyzed that both adults and children will be the key elements’ within the demographic variables ‘mainly adults’, therefore this will be our main target market. This is as a result of the two key aspects; the fact that adults (parents) have the buying power (income) therefore they control the decision making (initiators), and on the other hand, the kids (ages from 2-12) years are the main consumers as they have a high usage rate. Benefits of the product to the target market There is a position of the health factor just like most cereals, either passive (low-sugar, organic, etc.) or active (functional heart health, gut health) (Innova Market Insights, 2010), and this is critical in creating a positive brand in the market that caters for all demographics in general, but children in particular for the purpose of this plan. Cereal in Australia and Queensland in general is regarded as an affordable product, although, there are some generic brands. Kellogg’s’ Nutrigain has been a strong competitor in terms of its taste, however research has shown it needs repositioning as a healthy product. In addition as a cold cereal it can be offered and packaged in other forms or as a snack style pack for on the going eating. Market Sizes and Competition Relative to Australia and similarly , In more developed countries as well as other states including NSW and WA, breakfast cereal markets, particularly the US and UK, where they tend to be the predominant breakfast choice, the market is extremely competitive, with high levels of product activity and promotional expenditure.(Innova Market Insights, 2010) Over three-quarters of global breakfast cereal launches recorded over the past year had a health positioning of some kind, rising to over 92% in Australia and 85% in the US (Food & Beverage Process 2010). In Australia the introduction of innovative  functional cereals, with launches over the years including Nestlà ©Ã¢â‚¬â„¢s Uncle Toby’s Plus Omega 3 Lift and Health wise for Bone Wellbeing, Kellogg’s Just Right Antioxidant (www.industrysearch.com.au). Segmentation In the breakfast cereal market we perceive that because there are so many products with many similarities, we have decided to position our products using a brand position strategy. Companies within the same sectors segment the market in different ways for differing objectives. Using Kellogg‘s Special K and its cereals – the following diagram highlights the experiences (attributes) that we position the product. In the diagram below we have used segmentation based on experiences within various ages or demographics (kids, teens and adults). Positioning Map Segment Profile Sections and Market Positioning Map Figure 2. The breakfast cereal segment has the most diverse product range within the industry life stage’s segmentation and Kellogg’s can increase its market size by refocusing its promotional activities and advertising onto its all-bran brand as it targets parents and therefore promoting an image which helps maintain a healthy digestive system, managing blood glucose levels and maintaining a healthy heart because of its high fibre levels. (Digestion & Food, all bran.com). Marketing Mix The product name â€Å"Smart Start Healthy Heart† itself describes the aim of Kellogg’s. Research provided by ‘American Heart Association’ and ‘BEACH’ (Bettering the Evaluation and Care of Health) indicate that â€Å"Smart Start Healthy Heart† is the only product in the cereal market which helps reduce the chances of increasing blood pressure and Cholesterol levels. This is very beneficial for kids at a younger age as it reduces the chances of heath illness in their adult period. As the product is going through a development stage, the major advantage will be its reduced levels of sugar, which originally contained 38% of the overall nutrition. This change in â€Å"Smart Start Healthy Heart† will reduce the amount of calories produced, making it a better breakfast cereal. According to Dr. William Dietz  (director of the Division of Nutrition and Physical Activity), ‘Parents need to be in charge of what food is served’ to their kids. This is particularly important as it helps maintain health standards. The product designs attract more mature audiences as you refer to words like ‘Smart’ and Healthy’. Parents in this case are the major audience as the product contains features, which helps kids to make a ‘healthy start’ to their day. The product brand is also considered as a key point for parenting selection. Kellogg’s is one of the leading brands in the cereal industry. Place When it comes to distributing product, an important factor is to consider whether the product will be distributed directly or indirectly. For a newly established business it is hard to raise awareness of brand through direct selling. Since Kellogg’s is already a well know brand in the Australian market it has potential to distribute in both direct and indirect markets, however indirect distribution through retail industry would be a beneficial selling point. The retail industry is made up of 3 major distribution areas which include grocery stores, convenience store and other special categorised stores. The grocery sector is the most dominant distribution channel for the cereal market. According to the 2006 ABS data (Figure 1), 52% of the turnover of the food and drinks industry was earned through grocery stores. Kellogg’s should continue to distribute the product to its major grocery distributers, such as Woolworths, Coles and other grocery outlets, due to the faster vo lume growth rate in the grocery channel (Table 2). Contact with the retailers should be maintained on weekly basis, this helps both parties to keep up to date with the supply of stock as well as helps resolve any issues relating to the product. Since cereal products are demanded in grocery stores, competition will be much tougher as there will be many other different brands, however the features contained in â€Å"Smart Start Healthy Heart† makes it special to stand out in front of other products displayed. Kellogg’s will be able to raise quicker awareness of SSHH through the grocery stores as nutritious snacks are demanded in the industry (Table 2). Another selling point would be through the innovation of technology. In today’s era technology is a daily need, as both parents and kids browse through internet every day. This gives Kellogg’s opportunity to  sell products online through its own website thus creating an opportunity for direct selling. Price The primary function of pricing is to specify how much money will be received in exchange for the product supplied. Each customer needs a unique, compelling and profitable reason to purchase a product. A change in a product often involves change in a price however Kellogg’s â€Å"Smart Start Healthy Heart† should aim to keep their price same. The reason for this is because Kellogg’s is already a well develop brand. For some, price will always be a major determinant, whereas for others, it may come down to the product quality and the benefits of the product. Price is also conducted through the design of the cereal box. The design and layout of â€Å"Smart Start Healthy Heart† cereal drags the attention of mature audiences. One of main question which comes to mind when deciding a cereal brand is, is this product healthy? According to the American Heart Association â€Å"Smart Start Healthy Heart† is the only approved breakfast cereal proven to reduce high blood pressure and cholesterol. Breakfast cereals on average cost around $4.50 Plus, Kellogg’s â€Å"Smart Start Healthy Heart† should be priced at $4.00. When products are sold at a lower prices it often results in higher sales, especially when launching a new or improved product because people want to try it and see how the product works. Promotion Promotion is an essential element in the marketing mix. It is used as an important tool by businesses to inform, remind and persuade customers about the products and services they have to offer. Most competition can be taken out through proper promotion strategies, especially in the breakfast cereal industry. â€Å"Smart Start Healthy Heart† has the ability to be advertised in many different promotional areas as it is a product operating under Kellogg’s brand. According to the Kellogg’s annual report, it has a turnover of over $13.2 Billion. Keeping in mind of the turnover, it allows â€Å"Smart Start Healthy Heart† to be advertised across many different TV channels to reach out to mature audience and little kids. Advertisements of â€Å"Smart Start Healthy Heart† should be aired mostly during early morning and evening when  children’s are watching cartoon and kids program’s. Direct promotion involves part of pull strategy through discounted offers. Coupons are the best way to approach audiences who like purchasing cheaper products. This can be done through newspaper advertisements and kid’s magazines. A major selling point through promotion is the use of trade promotions, which involves push strategy such as ‘point-of-purchase display’. This can help portray the ‘Healthy Eating’ image through store displays and free samples of â€Å"Smart Start Healthy Heart†. Personal Selling is also another option to consider as Kellogg’s can send company reps to different areas to promote the cereal. Implementation/ Action Plan/ Schedule The primary objective for creating an action plan is to have the ability to visibly see which action needs to be completed, by when and by whom. In doing this, management will have a much easier way of managing individual performance and know that there is a certain chance of an objective being completed by a deadline. Below is the Action Plan that has been constructed for the recreation of the Kellogg’s cereal â€Å"Smart Start Healthy Heart†; Objective Expected Deadline Department Responsible Research Current Customer Satisfaction 31/01/2013 Research Department Evaluate Current Customer Satisfaction 15/02/2013 Research Department Reduce Sugar and Keep Relatively Similar Taste 31/03/2013 Production Department Redevelop Cereal Box Aesthetics 31/04/2013 Retail Department Decide on New Price, Place Distribution 31/05/2013 Management Develop Advertising Campaign 31/07/2013 Management Implement Marketing Campaign – Management The above Action Plan is an accurate estimation of the ambitious goals that need to be completed in order to make the Kellogg’s’ â€Å"Smart Start Healthy Heart† Cereal a high quality, nutritious breakfast option that is enjoyable to eat for both Adults and Children. Also, this action plan will aim to successfully rebuild this cereal line into having a more popular, healthy image which will in turn increase market and future profit for the company. Supermarkets Convenience Stores Individual Stores Evaluate Campaign TV Advertising Internet Advertising January February March April May June July August September October November December (Above is a Gantt chart of the project schedule for the beginning of 2013.) The table above similar to the table, demonstrates the specific time frame (spanning over 1 year) in which Kellogg’s will strive to complete the listed objectives. In regards of distribution, it is shown above the Kellogg’s should strive to distribute the â€Å"Smart Start Healthy Heart† cereal into supermarkets year round as it is imperative that there will not be a shortage in supermarkets. Further distribution into certain convenience stores and more individual stores are more separated as the cereal is in less demand for the smaller stores. The evaluation of the current campaign of this cereal is also very important therefore as shown above it will be scheduled to occur once every three months. For the advertising aspect for the cereal, it has been decided that both TV and Internet advertising will be done at the beginning of the schooling period so that the advertisement will target both adults and children. Evaluation & Control Procedures The purpose of having control procedures is to ensure that current objectives are being completed and ensuring that there is a contingency plan in place if the objectives fail to meet the appropriate standard. To measure whether the objectives are being met, it is shown in the above Gantt Graph that there is a Campaign Evaluation being undertaken once every three months, this will measure product profitability, store demand and customer feedback. To measure product profitability, during the 2 month period where no  evaluation is undertaken, there will be a set goal set by management of the amount of cereal boxes ordered from supermarkets, convenience stores and individual stores, if the goal is not met, all departments must rethink their strategy of how to appeal this cereal to customers. This method will also be used to measure store demand. For customer feedback, the research department will hire extra workers to conduct a survey on potential customers from a variety of supermark ets and convenience stores. All the negative feedback will go back to the required departments to further improve this cereal. Conclusions and recommendations To conclude, Kellogg’s will need to focus on restructuring the â€Å"Smart Start Healthy Heart† cereal in the two main areas of production; Reducing the amount of sugars in the cereal to maintain its reputation of being a cereal that is healthy for the heart, and start a promotion campaign focusing on advertising at the beginning of school periods so that the major target market will be aimed toward Adults (parents) and children. By changing a few simple characteristics in the cereal, the company will have the possibility to remain strongly committed to communicating with children and their parents regarding the role of an active lifestyle and appropriate food choices (Elliot, 2012). Bibliography/Reference List Atkin, C. K. Observation of parent-child interaction in supermarket decision-making, Journal of Marketing, 42(4), 41-45 Bainbridge, J. (2010, Mar 17). Off to a healthy start. Marketing, , 28-29. Elliott, G., Rundle-Thiele, S., and Waller, D., 2012. Marketing. John Wiley & Sons, Australia. Hess, J. D. & Lucas, M. T. (2004), Doing the Right Thing or Doing the Thing Right: Allocating Resources between Marketing Research and Manufacturing, Management Science, 50(4), 521-526. Retrieved from http://www.jstor.org.libraryproxy.griffith.edu.au/stable/30046090 Hill, T. & Westbrook, R. (1997), SWOT Analysis: It’s Time for a Product Recall, Long Range Planning, 30(1), 46-52, via Science Direct database Lee, C. M., & Moskowitz, H, R., & Lee,S-Y. (2007). Expectations, needs and segmentation of  healthy breakfast cereal consumers. Journal of Sensory Studies, 22(5), 587-607. Smith, N. (2011). Breakfast’s Benefits. Scholastic Choices, 27(1), 18-20. About kellogg’s. (2001). Publ ic Health Nutrition, 4(1), 87-87. doi: http://dx.doi.org/10.1079/PHN2000110 Australia’s health 2010 (AIHW) . 2012. Australia’s health 2010 (AIHW) . [ONLINE] Available at: http://www.aihw.gov.au/publication-detail/?id=6442468376&libID=6442468374. Calories in Smart Start – Healthy Heart Cereal | Nutrition Information Facts and Data Analysis. 2012. Calories in Smart Start – Healthy Heart Cereal | Nutrition Information Facts and Data Analysis. [ONLINE] Available at: http://caloriecount.about.com/calories-smart-start-healthy-heart-cereal-i227254. Directory – Food & Beverage Processing . 2012. Directory – Food & Beverage Processing . [ONLINE] Available at: http://www.industrysearch.com.au/Food-and-Beverage-Processing/d/3905. Financial Highlights – Kellogg Online Annual Report 2011. 2012. Financial Highlights – Kellogg Online Annual Report 2011. [ONLINE] Available at: http://www.annualreport2011.kelloggcompany.com/financial2.htm. Heal th Benefits of Breakfast Cereal. 2012. Health Benefits of Breakfast Cereal. [ONLINE] Available at: http://www.kelloggcompany.com/en_US/health-benefits-of-breakfast-cereal.html. Nutrigrain product report. 2012. nutrigrain product report. [ONLINE] Available at: http://www.scribd.com/doc/52239902/nutrigrain-product-report. Pricing Strategies | SalesAndMarketing.com. 2012. Pricing Strategies | SalesAndMarketing.com. [ONLINE] Available at: http://www.salesandmarketing.com/article/pricing-strategies. Welcome to Kellogg’s Australia and New Zealand – Home . 2012. Welcome to Kellogg’s Australia and New Zealand – Home . [ONLINE] Available at: http://www.kelloggs.com.au/. When Young Children Are Overweight | Scholastic.com. 2012. When Young Children Are Overweight | Scholastic.com. [ONLINE] Available at: http://www.scholastic.com/resources/article/when-young-children-are-overweight. Why Is a Pricing Strategy Important to the Success of Your Business? | eHow.com. 201 2. Why Is a Pricing Strategy Important to the Success of Your Business? | eHow.com. [ONLINE] Available at: http://www.ehow.com/info_7861891_pricing-strategy-important-success-busin

Wednesday, October 23, 2019

King Rat Analysis

The author James Clavell, born Charles Edmund Dumaresq Clavell was a British novelist, screenwriter, director and World War II veteran and prisoner of war. Many of his novels were converted to movies, most famous of them being The Great Escape with Steve McQueen. In WW II he was wounded by machine-gun fire, he was eventually captured and sent to a Japanese prisoner-of-war camp on Java. Later he was transferred to Changi Prison in Singapore. He suffered greatly at the hands of his Japanese captors. Changi was notorious for its poor living conditions. Clavell was reportedly saved, along with an entire battalion, by an American prisoner.The novel This is captured in the novel King Rat from 1962. The novel opens in early 1945. Peter Marlowe, a young British Flight Lieutenant, has been a P. O. W. since 1942. He describes horrible conditions in Changi. The P. O. W. ‘s are given nothing by the Japanese other than filthy huts to live in and the bare minimum of food needed to prevent st arvation. Officers from various parts of Britain's Asian empire are reduced to wearing rags and homemade shoes. Biggest concern is obtaining enough food to stay alive from day to day and avoiding disease or injury, since almost no medical care is available.Some literally steal food out the mouths of their comrades, while others give away what they have or take terrible risks to help their friends. Then Marlowe meets with „Kingâ€Å", an american corporal who became infamous throughout the camp as the most successful trader and black marketeer in Changi. Actually he was the only one who lived like a human being with clean clothes and enough food for more than 5 men. They become close friends, later Marlowe helps King with his trades. Marlowe being a naive idealist then sees how the world really works, he changes his points of view what makes his bond with King even stronger.The book ends with liberation of the camp by British forces. King leaves to America and is never seen by Marlove again. The book features many different characters, from different countries and their struggle for survival. Some live of the others, some take great risks to help the others, biggest of them being a construction of a riado to get news about the progress of war, what later Marlowe with 2 of his friends do too. Novel realisticaly shows the life in a prison camp, men? s problems with food, deseases, japanese guards, weather, their personalities, concerns bout their families or how the war will end. Analylis of the book King Rat – why is the book called King Rat? One of the main character? s last name and also nickname is „Kingâ€Å" and the rat probably because they literaly lived like rats while they were in Changi. So he was the King of the rats. Or, Later in the book they start a rat farm to get meat and sell it and the first rat they caught was the biggest and the strongest of all so the title can be based on the similarity of King with this rat. The novel consists of 4 parts called Book One, Book two, Book Three, and Book Four.Each book deals with a little different time and closely describe different characters. They go chronologically where Book One is the beginning of the story early in year 1945 and Book Four shows King? s and Marlowe? s last and biggest deal and moves to their departure from the camp in the end. It has 26 chapters simply named Chapter + a number. Reason for this is that there is so much going on in each chapter that it would be very difficult to name the chapters and the names would be very misleading. It has 383 pages. There is no pattern to this, no resemblance to years of his birth or anything.He just finished on his page and so it has 383 pages. The book itself is great, the way it? s written is very exceptional and catchy and the way the writter puts so many ideas and situations together is simly ingenious. But in the end many things are left unexplained like fake promotion of an MP officer or fates of diff erent characters. It is full of reported speech. Practicly the whole book is one reported speech with few introductions giving the gist of the situation and environment, because it? s the best way to show the minds of so many characters, their feelings, thoughts†¦The part I chose shows King? s birthday, when he invited his closed friends to a prison building to cook some real food. He acquired some real meat – a dog that had to be put down the day before because it killed a chicken and some sake.Stylistic devices Stunned silence – epitet Two hundred yards – Why is it used? Author used yards to show the distance and the word was very common in those times MP – abbreviation (Military police) Why is it used? Abbreviations are very common in ilitary talkâ€Å", soldiers use them all the time, so it gives us a better image of how they think and talk. It drags us more into the story. Stench – repetition Why is it used? Stench is a very strong and rude word and the author used it to show us exactly how bad it smelled Cell 54 – Why is it used? It was used because it? s a real story so it really happened in cell 54 Seven feet wide and eight feed long and ten feet high; three feet high and three feet wide and six feet long; nine feet up – Why is it used? Author tries to give us an image of how the cell looked like, and also uses repetition of the word eet as it is the most common unit of lenght in the world Cobber – australian slang meaning mate or friend Why is it used? It is used because the character is Australian Ay, laddie – scottish slang, laddie meaning boy Why is it used? It is used because the character is Scottish For Chris sake! – emphasis You mean to say you got us in here just for that? Why the hell couldn? t we have done it in our billet? – rethorical question – character asks a question and doesn? t expect an answer Rajah – Indian word for King Mother of god – emphasis Sudden stunned silence – alliteration Buck – american slang for DollarMahlu – in Malyan meaning ashamed, very often used in the book with the word Puki – very rude name for female genitals Bloody – slang, swearing What is it? – question Sake! – emphasis It? s real, real real – repetition Long story – ephasis I? ll be goddamned! – emphasis Chrissake – slang Like an Indian smoke signal – comparison You? re no chicken, you know – emphasis, lilotes, hyperbole Blast you – slang, emphasis Oh, Jesus! – emphasis Boil, boil, boil and bubble†¦ – repetition, alliteration It? s Double, double toil and trouble ; Fire burn, and cauldron bubble! – quoting, allusionBetcha – slang USC – abbreviaton for University of Southern California The world? d stop – metonymy That? s crap, said the King at about Rockefeller? And Morgan and Ford and du Point? And all the others? It? s their philantropy that finances a helluva lot of research and libraries and hospitals and ard. Why without their dough- – hypophora – character asks a question but immediately answers it Bloodsuckers – slang I suppose you? re a Democrat? – rethorical question – character asks a question and doesn? t expect an answer Republicans – metonymy Crapdoodle – slang This guy? s from Christmas – metaphor

Tuesday, October 22, 2019

Increase of Patriotism in America essays

Increase of Patriotism in America essays Have you noticed all the red, white, and blue everywhere you look these days? Patriotism has infected the United States in a very big way. Since the September 11th tragedy more people than ever before have contributed to the American cause. I plan to discuss how patriotism has affected the people and the merchants of the US. I also want to show how some people are taking advantage of the increase of patriotism. The article by Lisa Girard, Anything that says American, she talks about all the different merchandise available now that in someway shows patriotism. The article by Mark Walsh, Bill Requiring Pledge, he talks about how the Pennsylvania House pass laws after September 11th. And in my third article by an anonymous author, A Run on Patriotism, they show basic trends of merchants. This trend seems to have started after the September 11th incident, but did it really start then or was it just at one of its lowest point it has ever been? The trend is definitely on an upward move. Many companies who are involved in make these products are reporting record incomes for the quarter. Many companies that made such goods havent had a boom like this since Desert Storm. The first article, A Run on Patriotism, shows that the most strained chain as of right now is the chain delivering US flag to distributors around the country and world. It says that K-Mart has sold more than 645,000 handheld flags. Another company sold 17,000 flags and 12,000 flag shirts both over the Internet. This retailer has ordered another half million flags to repenish its stock. They are saying sales are about five time the amount usually around Christmas. Sales are so high indeed that even the producers of dyes and textiles are running short on the supply lines. The second article by Lisa Girard talks about all the new items that are now on sale that proudly displays the flag in some ma...

Monday, October 21, 2019

Technology Training Methods essays

Technology Training Methods essays In the last decade, we have seen technology bring worlds and people together in a manner which existed only in our parents and grandparents imaginations. Within little more than a generation, we have moved from an era where it took a letter weeks to reach its destination, to one in which the click of a button can transfer information anywhere in the world in a matter of minutes. It is this same technology that has revolutionized training and development programs. This information and communications technology, which encompasses the Internet, Intranet, and CD ROMS, is not a passing fad promoted by Bill Gates or his counterparts, but rather a resource It is perhaps in business and industry where this information and communications technology has had the most impact. Not only has technology changed the nature of work but has also become the essential tool by which people in the professions, industry and commerce maintain their knowledge and skills (Working Smarter, p. 1). In todays ever changing work environment, the value of a knowledgeable, competent workforce is tremendous, and the role that technology plays in producing these capable employees should not be underestimated. Hence, the time has come - not for talk - but for replacing our blackboards, movie projectors, cassette recorders, televisions and VCRs with the sophisticated educational technology now available (Tomei, 1996, p. 53). After all, statistics already indicate that people learn 30% more in 40% less time at 30% less cost by using computer-assisted tools But if youre anything like me, youll probably need more than just statistics to prompt you into replacing your trustworthy, although outdated training methods with this new, and perhaps even a bit threatening, technology. Youre probably asking yourself, What exactly is this technology? What makes ...

Sunday, October 20, 2019

Combined Gas Law Definition and Examples

Combined Gas Law Definition and Examples The combined gas law combines the three gas laws: Boyles Law, Charles Law, and Gay-Lussacs Law. It states that the ratio of the product of pressure and volume and the absolute temperature of a gas is equal to a constant. When Avogadros law is added to the combined gas law, the ideal gas law results. Unlike the named gas laws, the combined gas law doesnt have an official discoverer. It is simply a combination of the other gas laws that works when everything except temperature, pressure, and volume are held constant. There are a couple of common equations for writing the combined gas law. The classic law relates Boyles law and Charles law to state: PV/T k where P pressure,  V volume,  T absolute temperature (Kelvin), and  k constant. The constant k is a true constant if the number of moles of the gas doesnt change.  Otherwise, it varies. Another common formula for the combined gas law relates before and after conditions of a gas: P1V1 / T1 P2V2 / T2 Example Find the volume of a gas at STP when 2.00 liters is collected at 745.0 mm Hg and 25.0 degrees Celsius. To solve the problem, you first need to identify which formula to use. In this case, the question asks about conditions at STP, so you know youre dealing with a before and after problem. Next, you need to understand  STP. If you havent memorized this already (and you probably should, since it appears a lot), STP refers to standard temperature and pressure, which is 273 Kelvin and 760.0 mm Hg. Because the law works using absolute temperature, you need to convert  25.0  degrees Celsius to the Kelvin scale. This gives you 298 Kelvin. At this point, you can plug the values into the formula and solve for the unknown. A common mistake some people make when theyre new to this kind of problem is confusing which numbers go together. Its good practice to identify the variables. In this problem they are: P1   745.0 mm HgV1   2.00 LT1   298 KP2   760.0 mm HgV2   x (the unknown youre solving for)T2   273 K Next, take the formula and set it up to solve for the unknown  x, which in this problem  is  V2: P1V1  / T1   P2V2  / T2 Cross-multiply to clear the fractions: P1V1T2   P2V2T1 Divide to isolate  V2: V2   (P1V1T2) / (P2T1) Plug in the numbers and solve for V2: V2  Ã‚  (745.0 mm Hg  · 2.00 L  · 273 K) / (760 mm Hg  · 298 K)V2 1.796 L Report the result using the correct number of significant figures: V2   1.80 L Applications The combined gas law has practical applications when dealing with gases at ordinary temperatures and pressures. Like other gas laws based on ideal behavior, it becomes less accurate at high temperatures and pressures. The law is used in thermodynamics and fluid mechanics. For example, it can be used to calculate pressure, volume, or temperature for the gas in clouds to forecast weather.

Saturday, October 19, 2019

Marketing Communication Activities Essay Example | Topics and Well Written Essays - 3250 words

Marketing Communication Activities - Essay Example There, are three most important features that define marketing communication landscape namely media fragmentation, audience fragmentation and restricted budgets. Therefore, companies must be able to understand how these changes shape the industry in which they operate and provide an effective respond in order to remain relevant and competitive. This paper will start by analyzing how different forms of fragmentation such a media and audience affects the marketing communication landscape in a theoretical perspective. It will then examine how Ford Motors is responding to the recent changes having been brought about by media and audience fragmentation, as well as restricted budgets. Media and audience fragmentations are arguably the most widely observed impacts of digital media. Digital media has led to the emergence of many forms of media through which information can be accessed and disseminated which, in turn, has made consumption more distributed (Yim 2003, p.114). Whereas some peopl e are happy about the changes brought about by digital media, some are wary of its consequences. However, the widely acknowledged fact is that fragmentation brought about digital media has particularly affected the traditional forms of media most of which have become bleak as the audience moves towards the digital age. Webster and Ksiazek (2011, p.14) argue that fragmentation is a product of the interaction between audiences and the media. In this regard, socialist Anthony Giddens formulated a theory known as the ‘theory of saturation’ in 1984 in an attempt to explain the function of the media setting (Wbster 2011, p.41). The theory hypothesized that the media setting is jointly constructed based on the interaction between agents and structures-something Gidddens... This essay starts by analyzing how different forms of fragmentation such a media and audience affects the marketing communication landscape in a theoretical perspective. It then examines how Ford Motors company is responding to the recent changes having been brought about by media and audience fragmentation, as well as restricted budgets. It is stated that marketing is indeed a very important activity that no company can do without. This is because it is through marketing that consumers are informed and persuaded to buy the products offered by a company. Without marketing probably targeted consumers may not know of the existence of a product or services offered by a company. However, the growth of the digital media in recent years has impacted hugely on the various traditional marketing communication modes adopted by different companies for reaching out to the audience such as TV, radio, and newspapers. This is because the growth of digital media has resulted in media and audience fr agmentation, which have shaped the marketing communication landscape. In this regard, the emergence of new media forms such as the Internet and PVR has shifted advertisers from the traditional modes of advertising because few people still rely on these traditional media for information. This has forced many companies to respond appropriately to changes in order to remain relevant and competitive as has been witnessed with Ford. Certainly, it’s an appropriate response has made it remain one of the giant automobile companies in the U.K.

Friday, October 18, 2019

Criminal profiling Term Paper Example | Topics and Well Written Essays - 3000 words

Criminal profiling - Term Paper Example hat the â€Å"religious† aspect brings to the equation of profiling of terrorists prompted me to investigate further on how criminal profiling practices and theories, learnt in the class are applicable to such multi-dimensional problems. These complexities include deconstructing political motives from extreme religious beliefs, interpreting historical feuds with a neutral outlook, understanding whether profiling should be conducted for a person (the terrorist), a sect (terrorist group), a religion or a process (training camps). United Nations Conventions targeting Terrorism have been occurring since the 60s, and national anti-terrorism laws have been conceptualized since 1970s-80s. UN and other international conventions have focused their responsiveness to protection of civil aviation and embassies’ staff, protection against abuse of nuclear weapons or weapons of mass destructions, rigid monitoring and control on trans-national terrorist acts, restrictions and control of money directed towards financing terrorism. Following the terrorist attacks in numerous parts of the globe, each country (and collectively as International bodies) has developed anti-terrorism laws, policies and practices to combat terrorism. However, it is interesting to note that UN and nation-states are still struggling to gain consensus on â€Å"defining† terrorism (or justification of violence), especially religious in nature. The geopolitical nature of â€Å"religious† terrorism acts as a double-edged sword that on one hand provokes the risk that such behavior is criminalized, while on the other hand falls under the protection of fundamental rights (or freedom of expression). This paper would look into the sociological, neurobiological, and psychological theories of crime and build parallels, hypothesis and conclusions in context to acts of religious terrorism. Understanding such parallels would highlight the similarities (relevance) and deviations between criminal profiling and terrorism

LAW (LEGAL TECHNIQUE AND REASONING) SKILLS AUDIT Personal Statement

LAW (LEGAL TECHNIQUE AND REASONING) SKILLS AUDIT - Personal Statement Example However, I fully understand that the process of becoming a barrister is not all that smooth; it calls for at least four years at the college and three more years at the law school prior to being allowed to sit for a test that dictates whether one is given a go ahead to practice law; and at times this might still not be enough. By studying law, this can be an open door to a broad range of law-related jobs and in diverse fields such as government, higher education, business, communications, aviation and many more fields. The practice and study of law is capable of being intellectually stimulating since the legal profession calls for communication, analytical and reasoning skills on a daily basis. The opportunity of defending the fundamental human rights, setting a legal precedent and implementing social change attracts quite a big number of individuals (me included) dedicated to impact positively on the lives of those persons that they serve. My first year in the college studying a bachelor's degree in LLB law has been very interesting and impacting in terms of shaping my dream. I have already identified that my attendance to all tutorials is excellent, am good in to Tort law, Law library and electronic databases but Contract law is a challenge that am struggling with. Amongst the challenges that I anticipate as I pursue my dream course in law includes the fact that in my family

American Politics Essay Example | Topics and Well Written Essays - 1250 words

American Politics - Essay Example A special attention is paid to the main role of mass media played in the formation of public opinion. In the process of election public opinion plays one of the most important roles. Officials to be elected should develop their electoral policies in accordance with shifted accents of basic public demands concerning the size of the government. For example, public policy may exert influence on development of liberal principles or democratic policies. Government responds to the needs shaped by the public opinion, because public opinion plays an important role in further development of policies (Jones, McDemott, 2009). Citizens have their strong beliefs that the Congress chosen by them would fulfill their needs and demands. Moreover, public opinion is investigated by sociologists and many other researchers in order to evaluate the needs of the citizens and make an analysis of further policies development. In terms of democracy, governmental responsiveness to public opinion is one of the basic pillars. On the other hand, if public opinion establishes broad parameters for the country’s policies and the policy entrepreneurs have a chance to develop their policies in a broader context. Governmental policies can be developed in broader terms and there is a need to respond to the set parameters of public opinion concerning liberal and democratic views and their reflection in the policies of the government. Further on, it is possible that public views are developed in a serious contradiction and key policy issues may not coincide with the public opinion. Question 2 Political parties and interest group are representatives of democratic process Under conditions of democratic processes of the country, it is evident that public opinion is reflected via different organizations and forms of public opinions. For example, interest groups are formed by the people, united by the common goal and they want to influence the formation of the governmental policies. Interest group s in America are established on the basis of their economic concerns, occupational needs or ideological beliefs or principles. These groups may be religious, ethnic or any other and may have membership in different social or economic groupings. People, who were frustrated by governmental policies, such as blacks, women, Native Americans and the economic underdogs have organized themselves in different movements (Jones, McDemott, 2009). They have their greatest power, because they reflect diverse interests and opinions and much more concerned about various beliefs and social concerns. Political parties are also important for governmental policy development as the instruments of policies formation. The role of political parties is very essential. These parties simplify voting choices and are responsible for competition organization, for electorate unifying and bridging the gap of powers separation. Voting choices are easily structured with the help of political parties and they nomina te a candidate for choosing him in the process of elections. Therefore, the function of political parties is much more integrative and in-depth strategies are taken by the political parties. Moreover, it should be noted that degree of effectiveness of interest groups and political parties is different. Interest groups are more specific and their representation and political influence is more limited than the influence of political par

Thursday, October 17, 2019

Business Law - Case Study Analysis Essay Example | Topics and Well Written Essays - 2500 words

Business Law - Case Study Analysis - Essay Example The opportunity for abuse of exclusion clauses is great, particularly with the advent of standard form contracts, where the terms of contracts are not negotiated, but rather imposed. It is against this background that the law seeks to exercise control over exclusion clauses. Whilst the common law rules do not differentiate between contracts made between businesses and those made between businesses and consumers, the law does recognize the great opportunity for businesses to exploit consumers as seen in Mark’s case. An exclusion clause will only operate if it is a part of the contract. The simplest way in which an exclusion clause may become a term of a contract is if it is a written document which is signed by the parties. In this instance the parties are taken to have assented to the clause. In L’Estrange v Graucob1, the defendant sold to the claimant, Miss L’Estrange, who owned a cafà © in Llandudno, a cigarette slot machine, inserting in the sales agreement the following clause:† Any express or implied condition, statement or warranty, statutory or otherwise, is hereby excluded.† The claimant signed the agreement but did not read the relevant clause, because she thought it was merely an order form, and she sued for breach of what is now s.14(3) of the Sale of goods Act 1979, in respect of the unsatisfactory nature of the machine supplied which often jummed and soon became unusable. â€Å"Where a document contains contractual terms is signed, then in the absence of fraud, or I will add, misrepresentation, the party signing it is bound, and it is wholly immaterial whether he has read the document or not.†2 In Curtis v Chemical Cleaning & Dying Co.3, the claimant took a wedding dress, with beads and sequins to the defendant’s shop for cleaning. She was asked to sign a receipt which contained the following clause:† This article is accepted on condition that the company is not liable for any damage howsoever

Barfing as Identity Development and Expression in Myles Everyday Barf Essay

Barfing as Identity Development and Expression in Myles Everyday Barf - Essay Example These reasons seem to be mundane, but in reality, they say something about the real feelings and ideas of those who barf, who will be called barfers in this essay. Nothing is random in Myles’ prose poem because events, actions, and characters are all interconnected. Myles provides different events and conditions that make her and other people barf, thereby showing that barfing is both an individual and collective process. Myles argues that to puke is a metaphor of developing and expressing one’s true identity because it is a process of spilling what is inside, so that the barfers can understand who they are and for others to recognize and to accept their identities too. Myles’ troubled relationship with her mother is the center of her barfing because as her mother, she affects her fundamental process of becoming. Myles admits the complex relationship she has with the woman who gave birth to her. On the one hand, she wants to be near her mother again, as she tries to convince her to â€Å"come back† and live with her at â€Å"P-town† (Myles 75). This paper believes that she might be craving for comfort from the original woman of her life because of her failed relationships in the past. On the other hand, Myles show hesitation. She thinks that â€Å"maybe [she] didn’t really want that† (Myles 75) and her mother may not have wanted it either. Still, the feeling that she â€Å"failed† affects her (Myles 75). ... No place† (Myles 75). Myles wants her mother to come along, but she realizes that it might not be good. It might not be good for her to be close to her real identity- a woman and a lesbian. She might be disgusted and that the revelation will harm their relationship further. She is conscious, nonetheless, that her identity cannot be suppressed. Identity smells like puke. If people do not want to see it, they can smell it. They â€Å"could smell the stuff,† the real stuff inside others (Myles 76). Despite the restless emotions, Myles understands that her mother has not completely destroyed her, although the latter continues to affect how she sees herself as a person. Living with her mother has turned her into a puke hater: â€Å"[she hates] puking† (Myles 75). She must have wanted to puke because she has a hard time being who she is with her mother. Myles cannot directly express her identity to her mother, so puking is her release. It is her way of expressing her â €Å"being.† But she cannot puke with her mother around. She cannot â€Å"become† without feeling the judgment of others. Her mother does not fully accept her lesbian identity yet. The â€Å"tipping† of the boat relates to the tip of the iceberg. The iceberg is an individual’s entire identity, where the submerged part is the subconscious. It is also often what is hidden from others. Myles has a hard time being herself because she thinks of what her mother will think about her. But she wants to tip it, to rock the boat and barf. Tipping is the word she likes for it represents a catalyst for revelations, the un-hiding of the hidden self. Myles knows that her mother cannot accept a boat of puking adults, or adults who are openly gay or bisexual. Her mother will leave- as she had

Wednesday, October 16, 2019

Business Law - Case Study Analysis Essay Example | Topics and Well Written Essays - 2500 words

Business Law - Case Study Analysis - Essay Example The opportunity for abuse of exclusion clauses is great, particularly with the advent of standard form contracts, where the terms of contracts are not negotiated, but rather imposed. It is against this background that the law seeks to exercise control over exclusion clauses. Whilst the common law rules do not differentiate between contracts made between businesses and those made between businesses and consumers, the law does recognize the great opportunity for businesses to exploit consumers as seen in Mark’s case. An exclusion clause will only operate if it is a part of the contract. The simplest way in which an exclusion clause may become a term of a contract is if it is a written document which is signed by the parties. In this instance the parties are taken to have assented to the clause. In L’Estrange v Graucob1, the defendant sold to the claimant, Miss L’Estrange, who owned a cafà © in Llandudno, a cigarette slot machine, inserting in the sales agreement the following clause:† Any express or implied condition, statement or warranty, statutory or otherwise, is hereby excluded.† The claimant signed the agreement but did not read the relevant clause, because she thought it was merely an order form, and she sued for breach of what is now s.14(3) of the Sale of goods Act 1979, in respect of the unsatisfactory nature of the machine supplied which often jummed and soon became unusable. â€Å"Where a document contains contractual terms is signed, then in the absence of fraud, or I will add, misrepresentation, the party signing it is bound, and it is wholly immaterial whether he has read the document or not.†2 In Curtis v Chemical Cleaning & Dying Co.3, the claimant took a wedding dress, with beads and sequins to the defendant’s shop for cleaning. She was asked to sign a receipt which contained the following clause:† This article is accepted on condition that the company is not liable for any damage howsoever

Tuesday, October 15, 2019

Families of color creating harmony and optical illusions Essay Example for Free

Families of color creating harmony and optical illusions Essay Modern television production, music videos and movies rely on influential power of colors to capture and hold an audience. Glowing spell bounding colors perceived by bright sunlight originated with advanced study of basic art concepts. In the 1600s, Newton invented the famous color wheel, providing the standard guideline for combining colors creating a multicolored pleasant visual appeal, beginning with three basic colors. The color wheel breaks color down by category, forming families of color. As long as the colors on the color wheel form grey shades when mixed together, they are considered to belong to the same family. This is what is meant by family of colors. The categories of colors are identified as primary, secondary or tertiary, complementary, split complementary, analogue, and triad. Primary colors on the color wheel consists of only three colors; red, blue and yellow. From these three basic colors, all other color combinations are created. Secondary colors are mixed primary colors. For example, mixing two primary colors, red and blue, makes secondary purple. Hue is defined the way color is seen or two colored visual effects. Hues are two toned colors, red-green and blue-yellow are most commonly used. Complimentary colors are directly opposite of each other on the color wheel. Analogue colors are a combination of any three colors as long as they are next to each other on the color wheel. Triad colors are equally distant colors. Once the artists understands thoroughly how to coordinate colors using the color wheel, then optical illusions and harmony can be formed. Color harmony is a combination of colors complimenting each other to create a pleasant visual image, or a complete picture. To understand how the color wheel may be used to create harmony, the wheel breaks the harmony down ever further than the basic colors in a chart called a histogram. â€Å"Harmonic colors hold a specific relationship by their position within a color space. † (King, 2002). Monochromatic (a small slice of the color wheel of adjacent hues), Complementary (two-color scheme on opposite sides), Split complementary, split, and four-tone chord. (King 2002) Hue histogram is a diagram showing which colors belong to the same family, and which colors contrasts. After the color specialists decide on a specific, chosen colors are mixed determining what degrees the cells are tinted. Colored cells shades and colors are called pixel value. This is most time consuming, part of the image making process, but also the most significant process contributing to the visual appeal. Making the process easier and more thorough is the hue histogram. Hue histogram uses alphabetical angels; i I V l T Y X N. http://www. websiteoptimization. com/speed/tweak/color-harmony/ This histogram is used to create harmony and create optical illusion image. Color harmony is used to create a picture, optical illusions uses color to make the picture appear as a moving image. In Victor Vasarely, optical illusion image the Orion C, he used shapes and contours with color. The colors may have belonged to the same family of colors, but many of these were not hues, or laying next to each other. In the center, he used light blue next to light pink. He used wide range of colors far apart on the histogram but all belonging to the same family of colors. Normally, black and white are not considered colors, only shades. He used plenty white to give the illusions of squares moving into each other. In the Orion C, the viewer can look at one square, and before they know it, they find themselves looking at another square. http://www. artinthepicture. com/artists/Victor_Vasarely/ In Bearden J Moods, Music and Life image, the artist used color harmony. The ranges selected from the color wheel where colors very close together or next to each other, called hues. Of course not all of the colors used where hues, but they did not range more than 3 shades apart. Colors were selected to distinguish the difference of the objects. http://www. nga. gov/education/classroom/bearden/musli1. shtm Hue histograms are used by color technicians providing lifelike and mood enhancing images, videos and movies. When using the hue histogram, it is important to realize the alphabetical angles can move. The V on the color gram can move to cover different shades, but the size of the angel cannot be widened to include more colors. If the artists is to create harmony, they must follow the rules. Sometimes contrasting images are desired instead of harmony. For the image to have a pleasant visual appeal, color rules still apply. Contrast would use the T-shape. Even in complex images, everything starts with three basic colors, using the wheel. In the 1600s, Newton invented the famous color wheel, providing the standard guideline for combining colors creating a multicolored pleasant visual appeal, beginning with three basic colors. References The art of Romare Bearden, A resource for teachers; http://www. nga. gov/education/classroom/bearden/musli1. shtm Art in the picture; Victor_Vasraely; http://www. artinthepicture. com/artists/Victor_Vasarely/ King, 2002, Automated Color Harmony Tools, http://www. websiteoptimization. com/speed/tweak/color-harmony/

Monday, October 14, 2019

Psychological Distresses in International Students

Psychological Distresses in International Students Australia is an inspired destination for thousands of Indian sojourners. An Australian study was conducted to investigate the factors contributing the psychological distresses in international students in Australia. The study assessed the manner of manifestation of the psychological distress among these students. The study included 86 students who were to fill a nine self-reported questionnaire. Results revealed that worry manifested by obsessive–compulsiveness, reflection and perfectionist tendencies were the most common manifestations of psychological distress. Inability to cope was the only major factor contributing the distress. The implications of the study underscored the need for assessment of students’ mental health issues and the need for designing of suitable intervention programs.1 Over the decades, researchers have identified myriad of issues faced by expatriates during their adjustment processes abroad. The earliest study on sojourner adjustment was conducted in the year 1951 by Forstat. The researcher investigated the various adjustment problems pertaining to 182 international students enrolled in an American university. The results concluded that dating, financial issue, the English language, the academic system, housing, and food were the most common adjustment issues among the international students .2 Another earlier study was conducted by Sharma which analyzed adjustment problems among sojourners in universities in North Carolina. The problems were categorized as academic, personal, and social which were perceived by international students. The major academic problems included perceiving lectures, involvement in class modules, or working on oral and written reports. The personal problems included housing, nostalgia, financial independence, groceries. Social problems included adjusting the American customs, making contacts, and acceptance by social groups. 3 During the year 2010, the Australian authorities raised the minimum English language score (IELTS score) to 7 from 6.5. This caused havoc to many sojourners especially the nurses. The nurses, estimated to number of 400, were from India, China,  Thailand and  Philippines respectively and were faced with  deportation  from  Australia  because of the lack of English proficiency. These nurses, individually, had paid AUD 25,000/- to be a registered nurse in Australia but were now faced with no registration and no job.4 In a recent research conducted by Expat Forum on behalf of  Barclays International Banking regarding challenges faced by sojourners in Australia. The census findings highlightedloneliness (22.41%), cost of living (18.97%), cultural differences (8.62%), relationship problems (6.90%), healthcare (3.45%) and other issues (39.66%) as the major challenges faced by sojourners in Australia. It was found out that Younger generation expatriates had minor problems in learning the local language, but had a harder time making friends and settling in. On the contrary, it was also found that aged expatriates had a harder time learning the local language and had lesser difficulties in arranging for an accomodation.5 Proficiency of the English language is a gateway to cultural adjustment. In 2013, the Deccan Herald newspaper reported an incident at Sydney Adventist Hospital in Australia. The Indian male nurse was found guilty of giving dishwashing powder to an elderly patient. The nurse was alleged of giving medication from a bottle that was labeled as heart pills. Later it was found out by the Australian authorities that the bottle contained detergent powder and not heart pills. The nurse’s registration was cancelled by the Australian registration board. The board said the nurse could have confused about the bottle contents due to his poor English proficiency.6 A project was initiated by the Prince of Wales hospital to help the overseas nurses during their initial phase of work in Australia. The intention of the project was to help nurses with orientation information. The project included literature review, survey, focus groups interviews, committee-meeting with senior staff, and development of a launch strategy for the new overseas nurses in their hospital. During their survey and committee meetings, it was found out that all overseas nurses faced career and lifestyle difficulties, loneliness and homesickness as a major problem. 7 A study investigated the psychological distress among 280 Muslims migrants living in Brisbane, Australia. The Muslim participants were asked to fill questionnaires in English or Arabic language. The study results indicated that participants’ psychological distress was affected by their marital and visa statuses. it was also found that psychological distress was assumed by the perceived difficulties in English language, lack of community support, and inclination to use emotional and avoidance coping.8 A study was conducted to find out the similarity and dissimilarities in the cross-cultural adjustment among expatriates. The Q method and interviews were used for the study to assess factors that helped and hindered expatriates during their first year in the country. Q factor analysis identified three types of adjustment patterns among participants. The first type of international students identified their social and communication skills as the most helpful factors, and was more likely to report homesickness. The second group of participants preferred to seek help from their own countrymen when experiencing difficulty, and considered insufficient English skills their biggest barrier. International students in the third type thought that their commitment to study and their immediate family played the most helpful roles, and they reported more financial difficulties. Besides these differences, the three types of international students also encountered similar barriers such as cultural differences, financial difficulty, discrimination, and impractical expectations.9 A systematic review of literature was conducted in 2011 to assess the adjustment issues of international students enrolled in American colleges and universities. The review was conducted in three online databases—PsycINFO, ProQuest Education Journals, and ProQuest Psychology Journals. The Search was limited to date range (1991-2010), full text documents, and peer-reviewed journals. The findings of the study indicated that English fluency, social support, length of stay in the U.S., perceived discrimination or prejudice, establishing relationships with Americans, and homesickness were the most significant variables related to the adjustment of international students.10 The Australian health care follows most of its health care policies and regimens from the UK health care policies. Moreover, over the years the UK trained Indian nurses have been found to be immigrating to Australia due to monetary benefits. A qualitative research was done to understand the experience of overseas nurses during their registration process at UK. A total 20 overseas nurses was interviewed for the study. All participants were from India. All the nurses were registered nurses in India and had clinical experience of 2-14 years in various areas of specialties. From the verbatim of the nurses, theoretical constructs were identified. It also contained the difficulties the overseas nurses experienced inorder to get their registration in the UK. The constructs identified in the study were communication issues, cross-cultural difference, role definition, feelings of self-worth.11 Registered Nurses and Midwives from around the world are facing great difficulty to find job sponsorship in Australia. Nadeine Myer, journalist working for expatriate nurses in Australia, reported an incident of an Indian Registered Nurse who came to Australia to work as an RN with the view to find job sponsorship as soon as she completed her registration. Unfortunately, she soon found out that selected hospitals in Australia were not interested in sponsoring foreign nurses with general clinical experience. After receiving her registration in Queensland, she had only days to find a sponsor before her visa expired. She did acquire any job and had to return to her country, crushed that her dream was now over. 12

Sunday, October 13, 2019

The First Step to Accept Immigrants in Japan Essay -- Japanese Immigra

"For many decades, Japan was the only advanced industrial country in the world that did not rely on unskilled foreign labor" (Tsuda 687). However, because the shrinking and aging population is an upcoming serious problem for Japan, the demand for foreign workers has increased. The U.S. is a great example of how to take the immigrants’ help to drive an economy. Primarily, the U.S. is a nation of immigrants, and it is known to be the multiracial and multicultural successful country. One of their ideologies is no discrimination against any groups. Neither legal nor illegal immigrants are discriminated against. Their children are given U.S. citizenship, and they can assimilate better in the multicultural society. On the other hand, Japan has a fundamentally different structure of society and has different ideologies from the U.S. Japan is highly known for â€Å"the country’s economic miracle to its â€Å"one ethnic group, one language society† (Solinger 457). This miracle has structured Japan with "a strong, historically-derived ideology emphasized racial homogeneity, which shores up the national bias against outsiders† (Solinger 457). Therefore, Japan is afraid that the foreign workers, "those who work in a foreign country without initially intending to settle there", will become immigrants, "one who comes to another country for the purpose of permanent residence" (Webster dictionary). Japan will be one of the "[m]any countries [that] can’t live without foreign workers—but don’t want to live with them. The message to unskilled migrants is almost always: get the job done and get lost" (Silverman 60). In this paper, with my hope to lessen the discrimination against outsiders in the near future, I will examine why Japanese hesitate to accept imm... ...panese starts seeing that foreign workers will not settle in Japan illegally, not cause educational issues, and will not hold animosity toward to Japanese, I believe their negative perspectives of outsiders will change to positive. On top of this positive foundation between Japanese and outsiders, they should finally be able to build on multiracial and multicultural successful society. With this achievement, it is the time for Japan to loosen the restriction on foreign workers and to live with immigrants peacefully. Therefore, after examining why Japanese hesitate to accept immigrants and also how they can manage numbers of upcoming foreign workers, my conclusion is to make restrictions on acceptance of foreign workers. The restrictions like Hirata's two suggestions is the first step to open their homogeneous society to the multiracial and multicultural success. The First Step to Accept Immigrants in Japan Essay -- Japanese Immigra "For many decades, Japan was the only advanced industrial country in the world that did not rely on unskilled foreign labor" (Tsuda 687). However, because the shrinking and aging population is an upcoming serious problem for Japan, the demand for foreign workers has increased. The U.S. is a great example of how to take the immigrants’ help to drive an economy. Primarily, the U.S. is a nation of immigrants, and it is known to be the multiracial and multicultural successful country. One of their ideologies is no discrimination against any groups. Neither legal nor illegal immigrants are discriminated against. Their children are given U.S. citizenship, and they can assimilate better in the multicultural society. On the other hand, Japan has a fundamentally different structure of society and has different ideologies from the U.S. Japan is highly known for â€Å"the country’s economic miracle to its â€Å"one ethnic group, one language society† (Solinger 457). This miracle has structured Japan with "a strong, historically-derived ideology emphasized racial homogeneity, which shores up the national bias against outsiders† (Solinger 457). Therefore, Japan is afraid that the foreign workers, "those who work in a foreign country without initially intending to settle there", will become immigrants, "one who comes to another country for the purpose of permanent residence" (Webster dictionary). Japan will be one of the "[m]any countries [that] can’t live without foreign workers—but don’t want to live with them. The message to unskilled migrants is almost always: get the job done and get lost" (Silverman 60). In this paper, with my hope to lessen the discrimination against outsiders in the near future, I will examine why Japanese hesitate to accept imm... ...panese starts seeing that foreign workers will not settle in Japan illegally, not cause educational issues, and will not hold animosity toward to Japanese, I believe their negative perspectives of outsiders will change to positive. On top of this positive foundation between Japanese and outsiders, they should finally be able to build on multiracial and multicultural successful society. With this achievement, it is the time for Japan to loosen the restriction on foreign workers and to live with immigrants peacefully. Therefore, after examining why Japanese hesitate to accept immigrants and also how they can manage numbers of upcoming foreign workers, my conclusion is to make restrictions on acceptance of foreign workers. The restrictions like Hirata's two suggestions is the first step to open their homogeneous society to the multiracial and multicultural success.